ELF launches in India: Best and Worst of ELF Cosmetics

Hello everyone

A very happy new year. Hope you all are doing great.

Nykaa has launched ELF Cosmetics recently. Elf Cosmetics is a California based cosmetics brand that has an amazing range of makeup and skincare products. The thing that makes the brand standout in the market is their price range. They are super affordable for any budget.

Although the products are not very cheap in India, but we can always indulge in one or two, once a while and some of their products are truly worth every penny.

Moreover there is a BUY 2 GET 1 offer going on, so head to NYKAA now. But before that, here is a selection of un-missable and “you should totally avoid buying it” beauty products from the house of Elf Cosmetics. So lets go through it….

YAYs (MY FAVORITES)

INSTANT LIFT BROW PENCIL:-
Amp up your brow game with this amazing product. It is one of my most favorite brow products ever. A double ended brow pencil and comb, it is easy to use, looks very natural and stays long. I bought this multiple times and highly recommend it.
PRICE: 300 INR

TINTED BROW GEL
I love brow products and this is another catch from ELF. This is not crazily pigmented, but pigmented enough to give you those beautiful, natural looking arches. It holds my crazy brows in place almost for the entire day. The best is the skinny spoolie, it is a dream to use.
PRICE: 600 INR

CAMO CONCEALER:-
This concealer is outstanding. Smooth, creamy, pigmented, hydrating and doesn’t settle in lines. This concealer can give many high end ones run for money.
PRICE: 800 INR

CAMO CONCEALER SPONGE:-
A good sponge makes a lot of differences. This sponge expands well, is exceptionally soft, doesn’t absorb much product and helps in achieving a seamless base. The unique shape helps you to reach every nook and corners of your face.
PRICE: 700 INR

HIGHLIGHTERS:-
I love their highlighters, both the Baked Highlighters and Flare Highlighters. Beautiful shades, so smooth and the shimmers are finely milled. They blend well without accentuating your lines and pores. Looks very natural and flattering. Perfect glow-giver. While the Flare one is already launched, Nykaa is yet to launch the baked highlighters. But it is just a matter of a few days. 24K Gold from Flare range and Moonlight Pearl from their baked highlighter range, pure love.
FLARED HIGHLIGHTER PRICE: 800 INR

LIQUID GLITTER EYE SHADOW:-
Liquid glitter eye shadows are totally in craze these days and ELF’s one is pretty good. Comes in 6 gorgeous shades, they are great for beginners and pros alike. My favorites are Blackout, Copper Pop, 24k gold and Flirty Birdy.
PRICE: 700 INR

MINI EYE SHADOW PALETTES:-
Their bite size eye shadow palettes are quite a rage. Available in 6 variants, the quads are perfect to create eye magic. They are compact, easy to travel with, most of the shadows have great texture and amazing quality. The mattes are smooth, buttery and the shimmers are non, chunky and silky.
PRICE: 400 INR

FLAWLESS FINISH FOUNDATION:-
It has a great texture and coverage. It eves out the skin and doesn’t look too heavy or dry. A perfect canvas makes it look even better.
PRICE: 800 INR

YOU MAY TRY or MAY NOT:

PORELESS PUTTY PRIMER:-
The velvety texture glides on skin beautifully creating a perfect hydrating base to lock your makeup. I love how my foundation glides so smoothly after applying this primer, it creates a perfect base for your base products. But one thing, if you want something which gives a pore minimizing effect, then this is probably not for you.
PRICE: 1500

MATTE LIQUID LIPSTICKS:-
Love the formula. They are lightweight, super comfortable on lips and sets very quickly. The pigmentation is terrific and the color range is incredible. But, it might feel a little dry because of the watery texture.
PRICE: 800 INR

LIPSTICK DUO:-
A great concept. Houses lipsticks at both the ends, one for day time and one for night. Soft, buttery, moisturizing and well pigmented. A great lipstick to carry with you on the go. But being on the creamier side, they doesn’t stay long and transfer on everything that touches your lips.
PRICE: 650 INR

HOLY HYDRATION FACE CREAM:-
I am quite fond of this moisturizer. It suits my normal skin perfectly and astonishingly works well on my sister’s oily skin as well. It didn’t turn her into an oil factory or broke her out. But as it is on the higher side of the price range, you can skip this and stick to your favorite primer instead.
PRICE: 1700 INR

MAKEUP MIST AND SET SETTING SPRAY:-
One of their best sellers, but again it didn’t wow me to an extent where I’ll repurchase this.
PRICE: 700 INR

DEFINITELY NO

ELF LIP EXFOLIATOR:-
This is one of their most raved products. But it didn’t work for me at all. This feels way too soft and buttery for exfoliation.

MONOCHROMATIC MULTI STICK
Not a fan of these. There are tad too much sparkle in these and sometimes they feel quite gritty. Nah!! It moves your foundation as well.

LASH KITS:
Blah..!! Hard and Pokey.

HD POWDER:
Gives a terrible white cast, even if you use sparingly. Also forget about using flash when clicking pictures wearing this.

I cant wait to give the detailed review of the products.
Hope this list helps you in deciding what to buy and what not to buy. Nykaa is also having a BUY 2 GET 1 offer. So hurry.